Apr 12, 2022
In General Discussions
Appointing a change manager (champion) who is a marketing process specialist will save you time and money. Identify and eliminate poor processes - fix the process before you can automate it. 2. Beware of outsourced lists and automate lead qualification to stay compliant Avoid buying Buy Email Database email lists and sending them automated email campaigns. These will fail and become costly to resolve. Especially now, with GDPR, this can get your business into a whole lot of trouble. Automation tools can be a life-saver with their inbuilt measures to ensure that Buy Email Database some of your processes are compliant with the new laws. That said, the Buy Email Database software is an only enabler and you must do the work to stay compliant. To further help the process, focus on creating exciting content that will motivate people to sign up for your content offerings (say, eBooks and animated. GIFs) and build + grow your own opt-in database that can deliver better lead Buy Email Database conversion. Email databases will expire as the years roll by so it's important to keep generating new leads at a higher rate than the expiry rate; which is about 25% per year. To generate new leads, you need to consistently create better content, design interesting calls-to-actions &landing pages, write engaging blogs and optimise Buy Email Database your website for the search engines.