In May 2015, I discovered a major algorithm update which I called “Phantom 2”. It ended up being a huge update that impacted many websites around the world. I will explain why Phone Number List it was named “2” and not “1” soon. Google initially denied there was an update in early May 2015, but eventually explained that it had indeed rolled one out. They said it was a “change in its basic ranking algorithm with how it assesses quality . And with Google always striving to present the most relevant and high-quality information to users, this statement was extremely important. This led the Phone Number List folks at Search Engine Land to call Google's May 2015 update "Quality Update." (I still love Phantom, but hey, I'm biased!) Notice, and this is important: I called the update “Phantom” simply because it was mysterious.
Google did n's officially name the update Phantom, and from what I understand they don't like the name at all. So, for the rest of the article, Phantom and Quality Update will be used interchangeably . In Part 1 of this series, I'll cover an overview of Google's quality updates, update history and frequency, how updates work and roll out, and some of their characteristics. . Then, in part two, I'll cover a number of issues I've seen on sites that negatively impacted Phone Number List quality updates. In this article, you will learn why “quality user engagement” is a big deal for Phantom. First, a note about Panda When most people in the industry hear “quality,” they think of Google Panda.
But Panda has changed, especially since the last old fashioned Panda update which was October 24, 2014. After that we got Panda 4.2 in July 2015 which was a long and slow roll out due to issues techniques. After thoroughly analyzing this update, I called it a giant bamboo ball Phone Number List of confusion. Then in early 2016, we learned that Panda was now part of Google's main ranking algorithm. And with that, we would never hear of another Panda update again. Sad but true. In the future, each Panda update would be prepared and then rolled out slowly (without Google announcing the update). And each cycle can Phone Number List last for months , according to Google's Gary Ill yes. Therefore, it is very difficult to tell if Panda has an impact on a site