When you register an account/participate in an event, you will be asked to fill in the contact information of a friend. What would you do? You Whatsapp Database must be thinking "I'm not going to betray my friend's privacy" and the action after that is to cancel the action in progress and leave. However, if you add a reward to this behavior result, such as filling in the contact information of a friend and rewarding 20 yuan, would you fill in it? At this time, some people may fill in. Whatsapp Database Because you will think: Isn't there just one contact information? It doesn't matter, and it is a product of a well-known company, so there is no risk of leaking privacy. Let me explain the above situation.
The situation where there is no reward of 20 yuan does not belong to cognitive dissonance. A state of dissonance because you make decisions without thinking. In the case of adding rewards, there is a disorder, that is, incoordination. Whatsapp Database At this time, you will feel very uncomfortable, but because the reward is in your mind, you will also be able to get the reward, so you will feel very uncomfortable. In order to solve this problem If you feel Whatsapp Database uncomfortable, you will try to find a way (change one of the perceptions) to make the psychological impact of your behavior results slightly more balanced.
This is cognitive dissonance. Cognitive dissonance was coined by Festinger and, in simple and straightforward terms, is an individual's uncomfortable feeling caused by two or more related and inconsistent cognitions. Remember, this is a feeling, a mental activity. You can even use behaviors that reduce cognitive dissonance as a Whatsapp Database way for people to comfort themselves. 02 Cognition: refers to everything a person is aware of, including the behavior, characteristics, mental state, etc. of oneself or things other than oneself, which can be beliefs, facts, and opinions. If something exists, but we are not aware of it, it is not a kind of Whatsapp Database cognition, cognition must make us aware. If there are two or more cognitions, there are three situations: consistent, inconsistent, and irrelevant. Cognitive dissonance occurs when two or more cognitions are inconsistent and related.