Optimization There are many features that we have become accustomed to through other platforms like Google AdWords and Bing Ads that are not currently available in the Search Ads interface. These include: segmentation for day separation, device type and location. the inability to “select all” at the keyword level for bulk auction edits. Exact match keywords - at this time it is only possible to use broad or exact match, which may be limiting here. Visibility into competitor activity through Auction Insights – as more advertisers use this platform, gaining a better understanding of auction performance is essential. more precise geo-targeting (e.g. zip codes) –
for advertisers with tighter location restrictions, this would be fundamental to their campaign setup. I'm sure these are common feature requests from a lot of advertisers, so I wouldn't be at all surprised to see these additions (along with other more advanced jewelry retouching service features) over the next few months, as the platform usage continues to grow. Final Thoughts It is still very early for this new and exciting platform! With less than a year since the initial US launch, it's no surprise there's plenty of room for improvement. On the one hand, I would like to see Apple Search Ads continue to maintain its strength as a simple and
flexible platform, allowing advertisers to continue to see strong performance through campaigns. Over time, I'd like to see the interface become more sophisticated, building on the strengths of some of the more established platforms to facilitate more advanced optimization and much easier reporting. This will allow agencies to continue to generate value for clients and advertisers themselves to continue to advance their app promotion business. Watch this place. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.