If we talk about Instagram, you can always repost someone else's content on your brand and feature it on your profile. For Facebook, use contests and giveaways. Just be sure to entice people with a reward, add an appropriate hashtag, and watch the mentions and posts roll in. UGC is also worth it in the long run: 76% of respondents in a survey said they trust content shared by average people more. This is why influencer marketing is an increasingly popular marketing trend. B2B and B2C Marketing When businesses market their products or services to other businesses,
it's called Business to Business Marketing, or B2B for short. When companies offer products and services to consumers, that is business-to-customer Color Correction Service marketing. Take, for example, software vendors. They have both B2B and B2C marketing models, and the techniques are basically the same, which is why these digital marketing terms are easily confused. Think of it this way: there's a lot more profit in selling hundreds of software packages to a larger company.