Content is one of the most important metrics that requires special attention for search engine ranking. Long-form content creation is a proven technique for higher search engine rankings. High ranking content will drive traffic to your website. But creating content that ranks high in search engines requires planning. In this article, we'll share some tips for optimizing content that actually ranks in search engines. 1. Keyword Research Content writing should start with detailed keyword research.
It is worth researching keywords that match the terms that online users search for the most. Additionally, it is important to know how competitive the keyword is. One- or two-term keywords such as the best affordable watches, shoes, and clothes usually have high competition. This means that it will take a long time to get to the individual email list top of search engine results pages. You should select long-tail keywords that consist of three or more words. For example, if you sell flowers, it is better to use the best flowers for a wedding or beautiful flowers for birthdays .
Long-tail keywords generally have lower competition, making it easier for you to rank content higher on search engine results pages. Google Keyword Planner and WordStream are two of the best tools you can use for keyword research. The tools show both impression and keyword competition. You can use the Keyword Planner to find specific long-tail keywords with high monthly search frequency. The tool also displays the competition for each keyword. You can borrow keyword ideas from your competitors.