This paper firstly analyzes the market and users of social e-commerce, then analyzes and thinks about the functions of Taoxiaopu's consumer-side and shopkeeper-side systems, and finally expounds on preferential marketing, social sharing from the perspective of product managers , shop decoration, making money classroom, message center and other aspects of optimization suggestions. write in front Content overview: This article first describes the product overview of Taoxiaopu, then analyzes the social e-commerce market and the user population of Taoxiaopu, and then expounds the structure and functions of Taoxiaopu products, and then according to the product experience, from the product manager's opinion. From the perspective, we put forward suggestions for product optimization, and finally made a summary of this product experience.
Experience purpose: The purpose of this article is to analyze the functional structure and business logic of Taoxiaopu products, analyze the actual user experience, strengthen the understanding of the community-based e-commerce model, and improve product design capabilities in the e-commerce field. 1. Product Overview 1. Experience the environment phone number list Experience products: Taoxiaopu APP, Taobao Taoxiaopu applet Product version: 1.0 Experience equipment: Xiaomi Mi 8, iPhone SE Experience time: May 28, 2019 2. Product Slogan Taoxiaopu's Slogan is "open a shop and make some money". Alibaba defines Taoxiaopu as a platform for "one-click entrepreneurship", aiming to further lower the threshold for opening a store.
After users open Taoxiaopu, they only need to select and recommend products, without delivery and after-sales, they can easily become shopkeepers and earn commission income for products. 3. Product positioning The positioning of Taoxiaopu is: "a community-based e-commerce that everyone can participate in". Taoxiaopu relies on Alibaba's ecological background, based on the existing Taobao consumer community, through the integration of Tmall brand and other high-quality supply chains, so that ordinary consumers can become Taoxiaopu shopkeepers, share their own Xiaopu treasures, and make money. 4. Product Introduction Taoxiaopu is an app that makes it easy to start a business and make money. After users become the shopkeeper of