We’re big believers in detailed, accurate analytics because of this. Industry benchmarks are useful, after all, but they aren’t enough on their own. Just because the average CTR rate in your industry is 0.5%, that doesn’t mean that’s automatically where yours should be. You need to know how your specific campaigns are impacting your individual business and understand who your audience is. Stepping up your analytics game with Enhanced Ecommerce analytics is the way go, giving you an unparalleled look at how your campaigns are influencing sales and how you can optimize them further. In this post, we’re going to look at enhanced eCommerce analytics and why you should be using them.
What are Enhanced Ecommerce Analytics? Google whatsapp database Analytics as it stands is a pretty outstanding tool for ecommerce businesses. You can see which platforms send you the most high-value traffic, track what encourages users to convert, and look for pages on your site that increase or decrease conversions. This is excellent, but the ability to take these analytics a step further with Google’s Enhanced Ecommerce setup is a game-changer. Enhanced Ecommerce allows you to measure user interactions with specific products on ecommerce sites throughout the user’s experience.
This includes product clicks, impressions, viewing of product details, adding a product to a cart, initiating checkout, purchases, and requested refunds. You can see what information people are using to make their purchasing decision, what alternative products they may consider, and track overall success with finalized sales. Many ecommerce platforms like Shopify make it very easy to set up Enhanced Ecommerce. They either set everything up for you natively or have easy-to-use plugins you can add. If those options don’t work for you, you’ll need to add specific snippets of code to each relevant page that you want to track.