While a single consumer makes the decision based on their emotions, product popularity, recommendations, B2B buyers consider price and profit. This is why ROI and progress reports are very important metrics for B2B marketers. Sixty percent of digital marketers measure their marketing success by increased website traffic, and 45 percent measure it by the number of social media shares. If your job is to market a product or service to consumers, describe the benefits of the product.
If you are marketing to businesses, be sure to show them how this product can improve their productivity or save them time and money. Caterpillar proved Real Estate Photo Editing they understood everything about B2B marketing - they marketed the precision and durability of their products by shooting a video where huge construction machines play Jenga with 600-pound wooden blocks. Volvo is however the winner in B2B marketing. Their live test included one of the most durable trucks they build, the Volvo FMX, 4-year-old Sophie and a remote control. A perfect example of marketing to businesses