Once you know the skills your organization needs, the next step is to attract the right person for the job. Create an attractive and descriptive job posting. Your job description should Industry Email List be treated as a piece of marketing material advertising your business. It should be written with a target audience or person in mind, talking about their needs and showing the benefits of working for your organization. “Because different SEOs inherently have different Industry Email List skill sets, our recruiting needs are often dynamic, and we change job descriptions and even job titles,” said Lily Ray, director of
SEO at the marketing agency. Digital Path Interactive, which sets a baseline of expectations for each role. within his department, but also Industry Email List adjusts job postings to reflect what his agency is looking for at the time. Researching how other companies convey their Industry Email List duties, qualifications, and responsibilities can also help you write your job posting. “I specifically review SEO job postings from companies with known 'best-in-class' SEO programs,” Tan said. "Make sure you're writing a description for someone who has political acumen and the ability to present and communicate with executives and other teams,"
Bowman recommended. Whether you're hiring to Industry Email List fill an agency position or looking for internal SEO, the candidate must be able to effectively communicate what they do and why they're valuable to stakeholders. “Otherwise you can get amazing SEO in terms of knowing what needs to be done, but they can't represent SEO well across the Industry Email List organization,” she said. Know where to look. “I went to conferences and talked to people at lunches, after-parties, etc.,” Tan said, “I built a network of people, including colleagues and co-workers. - I always contact this group when hiring for a new role.