Are these your problems? “Where does this lead come from? » “What interests this client? » "Did we send them an invite to our event next week?" » “Does everyone receive the newsletter? Does everyone want the newsletter? “How industry leads did this ad campaign on Facebook go? Should we do another? » “Which subject line do you think will get more people to open? »
Sounds like your marketing team needs a CRM! By using a marketing CRM, you can switch to: "She signed up for industry leads a discovery session after the webinar." "Site tracking data marked him as interested in personal development." "22 people have already responded to the event." "The newsletter is sent to approximately 65% of our total mailing list." "We got 30 new leads through the Facebook campaign."
“The split test results favored the C subject line, so we moved on to that.” What if customer support was your biggest industry leads problem? When should support use CRM? Can you answer these questions? “How long has this client been with us? » "What is the solution?" "I don't know how to help this person,