People are looking for answers and help at home. We can all create content to help our customers. SEO is cost effective SEO is the most cost-effective investment compared to almost any other digital channel. Long-term benefits What we are creating now will help us in the long run. What you can do now 1. Address what is happening, but don't be afraid not to address it Create content that addresses what is happening. At the same time, don't be afraid to create content for your customers and users. For example, even if you are creating a COVID-19-specific work, you can still work on creating general content.
The most important thing is to pay attention ghost mannequin effect to messaging. You don't want to look like you're trying to take advantage of the situation. 2. Now plant those trees Because SEO takes time, companies investing in SEO can use cost-effective engines to maintain traffic, leads, and sales during a recession. Companies that rely primarily on paid media are hurting these times. Help you not become the company. Keep in mind that this is a snapshot of time and it has the other side that we all need to plan for. 3. Talk to other teams If you haven't done so already, it's time to start collaborating with other teams in your organization. Talk to: Paid people. society. Content people. IT / technology.
Executives. 4. Experiment, break things, try new things and tools We all have a wishlist and what we want to get every day, get them now. Check the following: Try new tools. Try a new process. Try breaking what is currently "working". Try something that will make your work easier, not just you. The point An uncertain time point is given. Pivot and be ready to make changes. This shouldn't be a problem as you are participating in SEO. Google has prepared us for battle. In these times, search is more important than ever, but it's always important. Make sure everyone in your organization knows it. Address the issue, but you don't have to. The SEO trees that are currently being planted will shade in the future on hot days. Try new things now that will help everyone in your organization, not just you.