Are you running a campaign with multiple video formats? Then make sure you take the average and the totals of all classifications together for the total result. In addition to brand awareness, brand impact measurement is also a good tool to measure the product consideration among the target group. A survey question you could ask here is, "Would you consider this product?" or 'Does this product appeal to you?' KPI example The product is considered 20% more often by the audience who watched the video. duo watching video Conversion Generation KPIs Soft conversions Although.
YouTube is increasingly geared towards interaction with the viewer, relatively few direct, hard conversions are still made via video (such as a purchase or a contact request). Therefore also set soft conversions, such as viewing a specific page or clicking a button, a minimum session duration or minimum number of pages per session. This way you can job function email list give valuable visitors who do not complete a hard conversion a value and map the interaction of a website visitor from the video ad. The in-stream and masthead ads allow you to add calls-to-actions. In this case, make sure you give users one clear command, for example, 'Watch now' or 'Read more'. It is also important to create realistic expectations and not to set your KPIs too high. This way you avoid disappointment afterwards.
Is your goal to have as many users as possible view a specific product page (soft conversion) and make a purchase (hard conversion)? Then go for the following KPI. KPI example 5% of YouTube's unique users who saw the video ad view the product page. 2% of users who viewed the product page after seeing the video ad make a purchase (the conversion may also take place at a later time). Another advantage of soft conversions is that you can also create target group lists.